8 Outreach Tips
- Continually do things that earn attention from people who can help you.
- Ask for things no one else does.
- Don’t try to scale.
- Always get a warm intro.
- Be able to help in compelling, high-demand ways.
- Be unreasonably kind & helpful to everyone.
- Do work that attracts both friends and enemies.
- (Almost) never start with an email.
7 Outreach Tricks
- Mine your inbox & contacts first.
- Amplify your target’s work or offer a testimonial.
- Start a content series that features guests or highlights the work of others.
- Build your own private amplification group.
- Acquire and publish data unavailable elsewhere.
- Hire outreach specialists who are already good at this stuff.