Organic traffic down year-over-year? Thank Safari.

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Site owners are in a frenzy trying to figure out why their organic traffic is dropping. The reason isn't probably what you think & might actually make you feel a little better.

Tom Capper over at Brainlabs wrote a great article about why sites are seeing organic traffic drop — it’s probably not what you think. The cause, Safari’s ITP 2.1 update.

In short, browser cookies aren’t being stored as long and it’s restricting cookie-dependent analytic services like Google from tracking traffic for more than 7 days.

Read the full article for more information.

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