Tom Capper over at Brainlabs wrote a great article about why sites are seeing organic traffic drop — it’s probably not what you think. The cause, Safari’s ITP 2.1 update.
In short, browser cookies aren’t being stored as long and it’s restricting cookie-dependent analytic services like Google from tracking traffic for more than 7 days.
Read the full article for more information.
All comments posted on 'Organic traffic down year-over-year? Thank Safari.' are held for moderation and only published when on topic and not rude. Get a gold star if you actually read & follow these rules.
You may write comments in Markdown. This is the best way to post any code, inline like `<div>this</div>` or multiline blocks within triple backtick fences (```) with double new lines before and after.
Want to tell me something privately, like pointing out a typo or stuff like that? Contact Me.