Site owners are in a frenzy trying to figure out why their organic traffic is dropping. The reason isn't probably what you think & might actually make you feel a little better.
Tom Capper over at Brainlabs wrote a great article about why sites are seeing organic traffic drop — it’s probably not what you think. The cause, Safari’s ITP 2.1 update.
In short, browser cookies aren’t being stored as long and it’s restricting cookie-dependent analytic services like Google from tracking traffic for more than 7 days.
Read the full article for more information.
👋 Howdy! My name is Ben Marshall & I’ve been developing websites for over 20 years. I specialize in WordPress development, SEO strategy & LOVE what I do. Familiar with CSS-Tricks? … you should be, my site’s design was heavily inspired by it — hope you like it.
I build websites for both small mom & pop shops to large Fortune 500 companies. In addition to freelance work, I also have a full-time position at the New York-based Entermedia agency. Need a site, help with an existing one or a boost in search engines? I’m your guy, contact me today!
Are you a non-profit or organization helping the community and in need of a site? I offer heavily discounted services — sometimes free — to worthy causes.
All comments posted on 'Organic traffic down year-over-year? Thank Safari.' are held for moderation and only published when on topic and not rude. Get a gold star if you actually read & follow these rules.
You may write comments in Markdown. This is the best way to post any code, inline like `<div>this</div>` or multiline blocks within triple backtick fences (```) with double new lines before and after.
Want to tell me something privately, like pointing out a typo or stuff like that? Contact Me.